Social Media – Fad or Permanent Change?
January 28, 2011Recently, I have had a lot of positive feedback on my BLOG. Thanks for taking the time to take a look.
Several months ago I did a post about social media and the link was pulled from You Tube. Since then, I have had many conversations about social media and its effectiveness. Some of you have commented that you would like to see the story again and you agree that social media is the wave of today and the future.
Others have said – “There’s no way you would get me involved in that”. I will add my 2 cents worth and then let you make up your own mind. Social media is the biggest, fastest change in media preference I have seen in my lifetime. It is extraordinarily powerful today and will be even more so in the future. Like it or not, I believe it is here to stay.
For business, it is today’s form of PR and sales – lead generation and conversion. To be successful, you need to understand the difference between “push” and “pull” marketing. Push is advertising and old-style sales approaches. Pull is more like fishing. Find the right bait (something of value) to draw prospects or your target audience toward you.
Enough from me. Here’s the link again. View it while it is still there and please post your comments. Thanks
Social media is a fad as are those new fangled PCs. Who would ever want one of those things? The internet will go the way of the pet rock (not)
The question isn’t whether it is a fad, since the prospects of going back to the old media are nil, absent an apocalyptic event. The question is how much more they will change before we see some stabilization. The breadth of social media choices and the pace at which they change are bewildering. I think there is a real niche for social media intermediaries who can manage the flow of information between firms and the rest of the world across all the various social media. Sounds like a role for the Barry Group – I just want to focus on my research