Social Media – Fad or Permanent Change?

Recently, I have had a lot of positive feedback on my BLOG. Thanks for taking the time to take a look.

Several months ago I did a post about social media and the link was pulled from You Tube. Since then, I have had many conversations about social media and its effectiveness. Some of you have commented that you would like to see the story again and you agree that social media is the wave of today and the future.

Others have said – “There’s no way you would get me involved in that”. I will add my 2 cents worth and then let you make up your own mind. Social media is the biggest, fastest change in media preference I have seen in my lifetime. It is extraordinarily powerful today and will be even more so in the future. Like it or not, I believe it is here to stay.

For business, it is today’s form of PR and sales – lead generation and conversion. To be successful, you need to understand the difference between “push” and “pull” marketing. Push is advertising and old-style sales approaches. Pull is more like fishing. Find the right bait (something of value) to draw prospects or your target audience toward you.

Enough from me. Here’s the link again. View it while it is still there and please post your comments. Thanks

Social Media Revolution

Should you be a tiger Mom or parent?

Since my December post, there has been a lot of coverage and discussion about Amy Chua’s article in The Wall Street Journal entitled Why Chinese Mothers are Superior.

In many ways, she reinforces the points I was making. But, do you think she goes too far? Do you think her kids hate being raised in this way? Well, her daughter is speaking out- Why I Love My Strict Chinese Mom.

I personally think we have a lot to learn from Amy Chua’s point-of-view. What do you think?

I also think we can generalize this concept to business. Businesses need to be more disciplined and more focused in order to compete in a marketplace that has quickly become more global than local and hyper competitive.

As always, I encourage you to share your thoughts. Thanks for your time. I hope this is a productive, successful and disciplined year for you and your business.