Recently, I have talked with many business owners who are in desperate need of building sales and are frustrated by their inability to “move the meter”. I’d like to offer you a few quick points that could help.
- Make sure you have branded your business, product or service. By this I mean – find some degree of uniqueness that you can deliver and communicate to your customers and prospects. Acting and talking like everyone else will make your job incredibly tough.
- Know how your customers make their decisions. In the 21st Century, this can be a moving target – changing monthly, weekly or even daily. Armed with this information, you can deliver a message that is powerful and on-target.
- Innovate. Remember my definition of innovation – creativity that works. Steps 1 and 2 are supported by research that takes the guess work out of your effort. Same is true of innovation. Come up with innovative new ways to deliver your brand and satisfy your customer’s decision making process.
- Be consistent. On average, your customers and prospects are exposed to thousands of messages each and every day. If you throw one message out there and then run and hide thinking you have finished the “marketing” project, you will be sorely disappointed. Keep playing the game of communicating your unique, value-driven message every day and you will win while many others fail.
There you have it. A few steps that can “move your meter” today and into the future. What steps have you found that work? Share your ideas by responding to this post.
Also – celebrate the 4th and a beautiful summer. See you next time.
